Deep Dive Into Google Analytics 4 (GA4)

There is no escaping Google Analytics 4 (GA4).

On July 1, 2023, Google Universal Analytics will stop collecting new data. Maybe you have installed GA4 but nothing looks familiar, or you’re looking for a good reason to update now.

Join us and we’ll show you how to easily configure GA4.

We'll also cover:

• What’s different in GA4?
• How does GA4 affect reporting?
• Reporting customization
• Understanding the new metrics
• How to improve your site with GA4

Presenters

• Rosemary Brisco is President of ToTheWeb, a B2B digital marketing agency focused on providing outstanding results for B2B clients. Her team provides highly measurable results for their clients to increase lead opportunities and grows profits.
• Kyle Akerman is a Digital Analytics Consultant in Nashville who loves helping small marketing teams use data to make smarter business decisions. His goal is to help marketers find more insights from less data.