AI for Content Strategy: Predicting Winners

Tools in AI content generation like Jasper.AI, ChatGPT, and Google Bard/Sparrow are focused on scaling content.

In a reality where the typical content team has only one successful content item for every ten they build manually, scaling with AI could be a liability.

In this online talk, Jeff Coyle, the co-founder of MarketMuse, will detail practical applications of AI for determining when you can win with individual pages, when you need a small collection, and when you need to build an entire infrastructure to have a meaningful ROI with content.

You'll take away actionable strategies for data-informed predictions that can be used when requesting budget and setting performance expectations internally or with clients.