Why Writing Skills Now Matter Twice As Much

This year, the 40% of content people who wanted to work on their writing plummeted to 22%, says the Content Marketing Institute.

That’s a shame given those skills now matter even more. Generative AI makes us all editors. Your non-writer colleagues already aren't ready to judge its output. If you aren’t training, neither are you.

Donnique Williams will present five ideas to prevent your company or clients’ comms from unraveling into infinity gibberish.

About Our Presenter
Donnique is a writer & strategist at Fenwick, a studio for uncommonly clear writing and design. She's helping clients answer the question, "What can AI do for me?" while making sense of LLMs and the rise of AI-generated content.

When she's not negotiating with our robot overlords, you can find her collaging and neglecting her plants.