Brain Science Secrets That Increase Engagement And Response

Presenter: Nancy Harhut, Co-founder and Chief Creative Officer of HBT Marketing and author of the book "Using Behavioral Science in Marketing."

Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.

To make your marketing messages persuade people to act, you need to trigger these decision defaults. And you want easy, effective ways to do that.

In this example-rich session, discover the 9 decision-making shortcuts all humans have, and how to use them to create messages that get results.

Key Takeaways

• Discover how to easily increase engagement and response to emails, ads, and webpages with messaging that triggers automatic, instinctive behavior – including one tactic that makes people four times more likely to buy right away
• Find out how your creative can strategically tap the mental shortcuts customers and prospects use to make their buying decisions -- including the magic word that gets people to agree with you before they even finish reading what you wrote
• See numerous examples of in-market creative that demonstrate how to effectively add proven brain science principles to your campaigns to lift ROI -- including one campaign that increased purchase intent by 13%

Book Giveaway
We'll give out five copies of Nancy's book "Using Behavioral Science in Marketing" to attendees of the live event.

You can buy your own copy here: https://www.amazon.com/Using-Behavioral-Science-Marketing-Instinctive/dp/1398606480