Content Repurposing Through PR: Use Earned Media To Get More From Owned Media

While LOTS of content is created, much of it may not get the attention it deserves. Are enough people seeing or reading the content you work so hard to produce?

Using PR (or earned media) is one way to increase the visibility of your content so that more potential prospects consume it.

This session will provide an overview of leveraging an earned media approach to get more attention for your owned media (= content). We'll cover:

• How to decide which pieces of content make the best candidates to be pitched as earned media
• Best practices for reaching out to journalists and publications interested in publishing your owned media
• We'll also discuss what to do once you secure earned media coverage

PR expert Michelle Garrett will share these tips from her newly published book, “B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices.”

Michelle’s presentation will be followed by audience Q&A.

Note: We'll give out five copies of Michelle's book to attendees of the live Zoom meeting.