The Great Sucking Sound: How LLMs Are Taking The Clicks Away From Content

SEO is being disrupted by Large Language Models (LLM), including Google's AI Overviews. Clicks are dropping fast.

LLM results answer user questions without making them click through to websites. How can content marketers get visibility in LLM results? And how to make up for the loss of verified, monetizable impact provided by clicks?

Long-time content marketer and author Floyd Earl Smith describes the current state of play and suggests some solutions. He will then lead the audience in discussing workarounds and alternatives.