AI Search, Visibility and Understanding Search Results in 2026

Presenter: Jeff Coyle, Head of Strategy at Siteimprove.

AI-driven experiences like Google AI Overviews, AI Mode, ChatGPT, and Perplexity are rewriting the rules of search.

The winners are the brands that understand how identity, behavior, and AI relevance shape who gets found and who disappears.

This session breaks down the strategies leading companies are already using to protect high-value revenue streams, manage complex digital ecosystems, and stay competitive across markets.