Personal Branding on Social Media That Feels Like You

Personal branding on social media has changed, and if it feels harder or weirder than it used to, you’re not imagining it. What worked a few years ago doesn’t land the same way today, and simply “showing up consistently” isn’t enough anymore.

In a sea of hot takes, AI-generated content, and endless scrolling, people are paying attention to how you show up, not just how often.

Whether you’re a freelancer building visibility, an in-house marketer juggling priorities, or a leader navigating constant change, your personal brand already exists. The question is whether your social presence is keeping up.

In this session, we’ll focus on what works now for personal branding on social media—without turning it into something that feels forced.

You’ll walk away with a clearer way to think about your social presence, what kind of content builds credibility and supports career growth today, and how to show up consistently without burning out or overthinking every post.

This isn’t about trends or posting more. It’s about showing up in a way that feels like you.

About the Presenter
Anh Nguyen is a marketing strategist, speaker, and the Chief Brand Amplifier at Amplified Marketing, where she helps purpose-driven brands and professionals build trust-driven marketing.

With nearly 15 years of experience across B2B, nonprofits, and social impact organizations, Anh brings a practical, human-first approach to personal branding and content strategy.

She’s passionate about helping marketers show up authentically online in ways that support both career growth and real connection...without the cringe.