The New AI Video Playbook

Jon Leland cuts through the noise and offers a practical way to make sense of what’s actually happening now in AI video—and how smart marketers are using it without chasing every shiny new demo.

Rather than a tool dump, this session introduces a clear mental model for understanding today’s AI video landscape, so you can quickly see:

• What kind of AI video you’re looking at
• What it’s good for
• And whether it belongs anywhere near your marketing workflow

You’ll get a grounded look at the four emerging categories of AI-powered video that are reshaping how content gets created—along with honest guidance about what’s ready for real marketing use today and what’s still experimental.

What we’ll cover

• The 4 distinct types of AI video marketers need to understand right now
• What each category is actually capable of today (not the hype version)
• Where AI video excels—and where it still falls short
• How forward-thinking marketers are using AI video to create more without burning out
• How to think in workflows and creative leverage, not tools

You’ll walk away with:

• A clearer mental map of the AI video landscape
• Better instincts about what to explore, what to ignore, and what to test next
• A more confident way to talk about AI video with clients, teams, or stakeholders

Who this is for:
Content marketers, strategists, creators, and communicators who:

• Know AI video matters
• Feel behind or unsure where to focus
• Want to use AI to enhance creativity, not replace it

About the Presenter
Jon Leland is a longtime video pioneer, content strategist, and AI creativity guide. Over a decades-long career, he’s helped organizations and individuals use emerging media to tell better stories and connect more meaningfully with audiences.

Today, Jon focuses on helping marketers and seasoned creatives navigate AI without fear—showing how these tools can amplify human creativity, reduce friction, and unlock new ways of working. He’s the creator of The AI Over 50 Guy and a frequent speaker on AI, creativity, and modern storytelling.