The PESO Model® in the Age of AI

Your audience isn't finding you the way they used to. They're asking AI for recommendations, answers, and conversations, and they're getting the answers they need without ever clicking through to your content. If your marketing strategy still assumes people will land on your website, you're optimizing for a world that's disappearing.

In this session, Gini Dietrich—creator of the PESO Model©—will show you how paid, earned, shared, and owned media work together to make your brand visible where decisions actually happen now: inside AI-generated answers.

You'll learn how to structure content so AI engines cite you, why earned and shared media matter more than ever for machine credibility, and how to make one piece of content work across all four media types.

Bring your questions. This will be a working conversation, not a lecture.