A Process for Small Teams to Measure & Improve Marketing Performance (Part 1)

Note: This is a two-part presentation taking place over successive days. RSVP for Part 2.

When it comes to data reporting, analysis, and performance optimization, SMALL marketing teams (1-3 people) can’t do the same things as larger teams with dedicated measurement and testing resources.

In this session Measurement Marketing consultant Kyle Akerman will show how small teams can successfully measure and optimize marketing performance, even if they have limited time, budget, resources, or measurement expertise.

You will learn how to simplify every step of the measurement process (planning, reporting, analyzing, optimizing) to avoid being overwhelmed and ensure that your team is focusing on the right things.

About Our Presenter
Kyle Akerman is a digital measurement consultant in Nashville who loves helping small B2B marketing teams use data to improve their marketing performance.

For fun he occasionally DJs for community radio stations WXNA (Nashville) and CHIRP Radio (Chicago). He also loves Improv and wishes he had discovered it 20 years ago.