Your CRM Already Wrote Your Content Strategy

Most content programs are built on guesswork about what buyers care about, while the real answers sit untouched in the CRM.

In this session, Nick Zeckets, founder of Smoke Signals AI, walks through how his team mines closed-lost deals to find the positioning gaps that actually kill revenue, and how those findings become the backbone of content that converts.

In one recent study, 89 percent of a company's lost deals traced back to positioning problems, not product problems.

Nick will show the framework live, share real examples, and leave attendees with a repeatable way to turn deal data into a content roadmap.