Black Tech Link

Thursday June 11

Workshop 1 — SPEAK: Building Your Sales Persona

Success in business starts with how you communicate, present yourself, and connect with others. The first workshop in the 3-part Speak Peak Shine series focuses on helping participants develop a confident and authentic professional presence that strengthens networking, sales conversations, and client relationships.

This workshop explores personal branding, storytelling, communication strategies, and relationship-building techniques that help participants clearly articulate their value and build trust in professional environments. Attendees will also learn how to craft an effective elevator pitch, improve confidence in conversations, and position themselves more strategically in business settings.

Whether you are an entrepreneur, professional, creative, or nonprofit leader, this session will provide practical tools to strengthen your communication skills and elevate how you show up in business.

# Thursday June 18

## Workshop 2 — PEAK: AI for Sales Execution

The second workshop in the Speak Peak Shine series explores how Artificial Intelligence is transforming the way businesses communicate, market, and grow. Participants will learn practical AI tools and strategies that can improve productivity, streamline outreach, and enhance sales execution.

This interactive workshop focuses on real-world applications of AI for entrepreneurs, professionals, and business leaders looking to modernize their workflows without losing authenticity. Participants will explore how AI can support content creation, customer engagement, email outreach, lead generation, proposal writing, and follow-up strategies.

Attendees will leave with actionable insights and tools that can immediately be integrated into their business, organization, or professional workflow to save time and improve efficiency.

# Thursday June 25

## Workshop 3 — SHINE: Closing the Deal

The final workshop in the Speak Peak Shine series focuses on the art of closing deals through trust-building, communication, and relationship-driven sales strategies. Participants will learn practical techniques to improve negotiation skills, handle objections, and confidently guide conversations toward successful outcomes.

This workshop explores value-based sales approaches that prioritize preparation, communication, and client engagement. Participants will also learn how to navigate difficult conversations, strengthen follow-up strategies, and create stronger client experiences that lead to repeat business and long-term relationships.

Designed for entrepreneurs, professionals, and emerging business leaders, this session provides practical frameworks and confidence-building strategies to help turn conversations into results.