Marketing in the Blockchain Ecosystem

With the explosion of blockchain companies (plus arms of enterprises) and the buzzwords that come along with the technology, there is a tremendous need for great marketing within the space. Attend this meetup to hear from heads of marketing at top Bay Area blockchain companies about the nuances of marketing in this emerging space. We'll explore concepts like how to explain technical concepts to non-technical audiences, how to think through your personas when you have a combination of end users, token holders, miners, nodes, governance bodies, or other type of stakeholder, and what channels are most effective at communicating your message.

This meetup is for anyone in marketing looking to enter the Blockchain space, marketers already at blockchain companies looking to network and grow their skills, or blockchain companies looking to hire great marketers. Hope to see you all there!

SPEAKERS:

David Steinrueck | Marketing Manager, TrustToken

Experienced marketing manager, entrepreneur, and crypto enthusiast. David is the Marketing Manager at TrustToken, which recently closed a $20MM funding round led by Andreessen Horowitz's crypto fund a16z crypto for their asset tokenization platform. David was previously the Director of Operations for an edtech startup building globally distributed Masters and PhD programs with some of the leading public intellectuals working today, and he founded a design company based in SF called Wood Thumb that has manufactured and shipped products to thousands of stores around the world. David is also a founding member of the Embassy Network, a global housing community rethinking the concept of home, work, and social engagement.

Nancy Li | Co-Founder, Multiplied

Nancy Li is the Co-Founder of Multiplied, a blockchain marketing agency with one core mission: to provide blockchain startups with highly-effective marketing. Started in early 2017, Multiplied has since then worked with over a dozen successful blockchain projects that have collectively raised over $400 million and boast some of the largest community groups in the space. Prior to Multiplied, Nancy ran her own marketing business and invested in Ethereum back in 2014.

Don Ho | Head of Business, Quantstamp

Don is an investor and entrepreneur with global perspectives and cross-functional experiences supporting marketing, investments, product and growth. Don previously worked at IDG Ventures and PNP Ventures where he helped launch Nexla, Ayasdi, and the Los Angeles Football Club.