Are you familiar with a sales funnel? One of the most useful tools in marketing, a sales funnel helps you visualize the process of finding and motivating new clients for your business. In this Meetup Live recording, we are taking a deep dive into sales funnels so you can maximize your customer base. Learn how to use Meetup’s powerful event and marketing features to create a funnel that turns your members into customers.
Watch Ari Hunniford, organizer of the Meetup Pro community Awkwardly Zen, for a discussion on how to leverage event marketing tools to reach your business goals. Ari will showcase the key Meetup Pro features she uses to drive awareness to her group, build trust with her members, and engage prospective clients. You will leave with clarity on what a sales funnel is, and learn about the steps your community members need to take to move from potential to loyal customers.
Timestamps:
- Introduction (1:58)
- Growing a Paid Business (5:52)
- More about Meetup Pro (8:30)
- A Sales Funnel (10:52)
- Features to Utilize on Meetup (39:15)
- Q&A Session (43:11)
Learn more about expanding your customer base with Meetup Pro with this article.
Top Q&A Questions and Resources:
- Where do you have your tagline placed?
- If you go onto our Meetup Pro page, it’s going to be on our header. It is also in every single one of our headlines for the names of our group. So it says “Awkwardly Zen: a safe space for your spiritual path, Atlanta.” So each one of the groups has the tagline. It’s also on business cards and on everything else we promote.
- How can I get sponsors?
- We are looking at starting the sponsorship program which is new for us. Right now, we are looking for more of our partners who might want an extra level of advertising and starting with them. We’re also looking at the different metaphysical stores that are in our areas as an opportunity. We are reaching out to these stores and offering them the chance to connect with our community of 1,800 people in Denver. We believe this opportunity can be mutually beneficial, allowing them to expand their reach while offering our members valuable products and services.
- Could you explain the pinned feature event more?
- Using pinned events is a strategy we only implemented in the last year, but it has proven to be incredibly beneficial. Normally, when we host an event, it lasts for about an hour or an hour and a half. However, we discovered that Meetup allows us to extend the duration of an event by setting an end time for multiple days or even an entire month. This opens up a whole new realm of possibilities for event planning. For instance, let’s say we have a special event lined up for the month of July. Instead of creating individual events for each day, we can create one event for the entire month and feature it by pinning it to the top of our Meetup page. This way, every time someone visits our page, the first thing they see is the pinned event, which increases its visibility and prominence.
- To make the most of this feature, we have found that designing a graphic that resembles an advertisement works really well. The graphic catches people’s attention and entices them to click on the event. By utilizing the pinned event and optimizing the graphic design and event description, we have been able to attract more attendees and drive traffic to our website, where visitors can find comprehensive details and make reservations easily.
Resources:
- Website
- Youtube
- Find the Awkwardly Zen location closest to you on our Meetup Pro network page and get access to over 30 free online events every month plus periodic in-person events in your area!
- Learn more about using Meetup to build a sales funnel for your business in Meetup’s four-part series on the Community Matters Blog.
Last modified on June 13, 2023
