Recording: The Secrets of Networking Online and In-Person

With a little guidance and practice, you can build real, deep connections that’ll move your life and business forward.

Michael-Roderick

Networking in person and online doesn’t have to be daunting. Join Michael Roderick (CEO of Small Pond Enterprises, LinkedIn, Twitter) to learn how community leaders can use networking to create experiences that facilitate connection and collaboration with their audience. Michael will share timeless relationship-building principles, how to implement these principles online and offline, and the do’s and don’ts of relationship building. 

Take your networking skills to the next level by starting a career-focused group on Meetup.

Main Takeaways:

  • One of the first things I always recommend is to create a spreadsheet for yourself. Create a spreadsheet of the people who you are currently creating connections with. The second thing is curating the network.
    Here are the archetypes to think of when you’re curating your network:
    • Advocates – the people who love to help you and support you 
    • Boomerangs – people who have a reciprocity mindset
    • Celebrities – someone who others want to meet
    • Drains – someone in a high state of need 
  • TCM (Time, Connection, Money) Index
    If you are having a deficit in one of these areas, the answer to solving the deficit is in the other two. Who are you connecting with? How much time is that taking up? Ask people about their TCM index
  • Two steps to blowing people’s minds after a meeting:
    1. Do what you say you’re going to do
    2. Do it promptly.
      Here’s the thing. Most of the time after a meeting, someone is going to make a promise that they’re going to do something. A lot of the time they don’t do it. When you’re finished with a meeting, open your calendar and put downtime to do what you said you will. 

Top Q&A Questions:

  • How can I keep track of details of the conversion?
    • The best way is to tell people that you are going to take notes. Very few people will have any issue with it. I usually have one of those little tiny notepads.
  • How do we see the engagement online? 
    • With the online world, you’re dealing with people who are either engaged or tuning out. The people who shut off their cameras, people who are not paying attention. If you’re a host, you can just shoot quick private messages to people.
      If you’re a participant, check out the chat. 
  • How do you connect with people online without coming across as a spammer?
    • One of the best ways is to actually do research. Right now, everyone is automated. If you take the time to do a little bit of research, you won’t be in that spammer category. 

Last modified on June 23, 2021