Storytelling in Business: The Elements of Great Adverts

Ever wondered how advertisers go from concept creation to launching successful ads that generate tangible leads? Or are you in a position where creating winning ads is important for your business or professional survival? If so, you're in luck!

This workshop will introduce some of the basic elements used in timeless adverts by industry experts and teach participants how to do the same using the latest tools including AI.

About Alejandro:
Alejandro is from New York USA, and a SEPT Graduate from 2023. His thesis work focused on marketing decision-making processes within startups across industries. He is passionate about helping startups and SMEs tell compelling stories to connect with their customer audience, build trust, and deliver value. Presently he is working as a marketing and sales representative for a FinTech startup to provide AI-based solutions to the financial industry and as a management consultant to a private school in Wurzen. He also hosts a podcast focused on curating stories of resilience in life and business.

Note:
This workshop is part of the Born Global meeting series in Leipzig, free of charge. If you would like to join our community and offer a workshop to share your knowledge, test your product or service, please write an email to: jazmin.ponce@uni-leipzig.de