Boston Indies: Why Discovery Is Hard and How to Break Through the Noise!

Join us for Ichiro's talk on games discoverability!

The discovery ecosystem is chaotic, misunderstood, and unforgiving. Most games sink without a trace; not because they're bad, but because developers are still using a 2010s playbook on how platforms and media actually work. Ichiro Lambe is a 30 year industry veteran who founded one of the longest-running indie studios, Dejobaan Games, and was recruited by Valve to help improve discovery on Steam. He'll deconstruct the sales funnel, reframe the roles of media and platforms, and provide a concrete, iterative framework for making your game seen, understood, and desired. You will leave knowing how to test your messaging, align with the real goals of games media, and engineer every part of your store page—from its name to its trailer—to command attention in a marketplace of 130,000+ games.

After the talk, we'll roll over to Flat Top Johnny's for pinball and drinks and hot dogs.

Doors: 6pm
Talk Start: 7pm

June 8, 6 - 9:00 pm
Microsoft NERD (New England Research and Development) Center
1 Memorial Dr Cambridge, MA 02142

Transportation/parking info:
Please take public transit if possible; Kendall Square is easily accessible on the red line or by bus and the NERD is a short, 5 minute walk. If driving, there is parking below the NERD, or typical Kendall Square parking. (Or perhaps park at the Hayward Garage under MIT for easy access after Flat Top's!)

By attending, you agree to adhere to the Boston GameDev Code of Conduct.

Boston Indies is committed to creating a safe, inclusive environment for our community. If you experience any harassment or other disrespectful behavior, please report it to the organizer of this event (either in person at the event, on the Boston Game Dev slack channel, or via the messaging feature on Meetup), email us at admin@bostonindies, or speak with venue staff.