Better Than Luck: Product building for idea people

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Wayfair Boston

4 Copley Place · Boston, MA

How to find us

Enter the Copley Place Mall. Head to the Skylobby (up the escalators in front of Barney's) Let security know you're here for BostonPHP. They will direct you from there.

Location image of event venue


The thrill of watching your idea come to life is hard to beat. So it’s no wonder that most entrepreneurs and founders start with an idea and move right to code. But if you want success – and the even bigger thrill of people BUYING your product – you need to tamp down that ‘if you build it, they will come’ enthusiasm and do some intentional planning, research and validation. In this talk, we’ll cover the essential blueprint you can follow to ensure your product’s success, all before writing any code.


Heather O'Neill is a product strategist and SaaS business consultant with over a decade of experience creating meaningful products for the people who use them. At Pixels for Humans, Heather helps SaaS start-ups solve their toughest challenges and grow into mature, community-focused businesses, that center people over profits. A problem solver at heart, Heather also works with design teams to define problems, hypothesize solutions, and track success in their work. Heather has taught classes and workshops at Harvard Extension School, O’Reilly, UXPA International, and more.

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Jen Kramer has been teaching and practicing web design for nearly 20 years. She is currently a Lecturer at Harvard University Extension School in the Master's of Liberal Arts in Digital Media Design program, where she teaches at least five courses per year on front-end web development. She's also a prolific video author, creating over 35 training courses for, Frontend Masters, osTraining, O'Reilly Media, and Aquent Gymnasium. She earned her MS in Internet Strategy Management from Marlboro College.

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6:00 pm - 7:00 pm -- Pizza, refreshments and networking

6:30 pm - 7:00 pm -- (Your lightning talk here???? Contact us!)

7:00 pm - 7:15 pm -- Introductions

7:15 pm - < 9:00 pm -- Feature Presentation, Q&A, Wrap-Up


Wayfair Tech has graciously offered meeting space, pizza and refreshments. Thank them by checking out some of these links to learn a bit about Wayfair:
Wayfair Tech Blog:
Working at Wayfair:
Career Opportunities:
About Wayfair:


Public transportation is recommended: Orange line to Back Bay Station or Green line to Copley Station. If you must drive and park and are unable to find street parking, here are parking options:

The Wayfair office is located at 4 Copley Place, above the Copley Place Mall:
Copley Place is across the footbridge from the Prudential Mall or across the street from Back Bay station.