Join Nick Sexton, UX/UI Manager at Jaguar Land Rover, for a conversation about how thoughtful, software-led design is redefining the modern driving experience. From reimagining the cockpit to meeting evolving driver expectations, Nick will share how JLR is building intuitive, elegant digital systems that bring modern luxury to life behind the wheel.
Speaker:
Nick Sexton, UX/UI Manager at Jaquar, Land Rover
Nick is a digital design leader focussed on creating sophisticated experiences which are elegant in appearance but intuitive and enjoyable to use. Having worked across a number of digital platforms including commerce, websites, apps and interactive retail, he now leads the design of the digital experiences on some of the most sought after vehicles in the world.
## Event Overview
Cars are no longer just machines, they’re software platforms on wheels. In this session, Nick Sexton shares how Jaguar Land Rover is reimagining the in-car experience through a modern UX lens, blending software innovation, driver needs, and a vision for “modern luxury.”
- 01 Designing Inside the Machine
From ambient lighting to infotainment controls, every interaction in a vehicle now carries UX weight. Nick unpacks the unique challenges of designing for a moving, safety-critical environment, and how the role of interface design is expanding within the cabin.
- 02 From Switches to Software
The cockpit has changed. As physical buttons give way to screens and gestures, Nick shares how design teams at JLR are adapting to new user expectations, bringing mobile-level polish and responsiveness to an entirely different context.
- 03 Software-First, Experience-Driven
Cars today are defined by software as much as they are by engineering. Nick will explore how JLR is pivoting to a software-first design model, shaping every digital touchpoint to deliver personalization, elegance, and the “modern luxury” standard the brand is known for.