What we're about

Emerging technologies are disrupting how food is produced, distributed, discovered, consumed and shared. Branchfood unites the community of innovators transforming the food industry through tech. We host a monthly Community Table in partnership with Food Sol at Babson College to facilitate networking and connections among the local food community. Check back regularly for networking events and opportunities to meet others changing our food system!

Website: http://www.branchfood.com

Newsletter signup: https://www.branchfood.com/monthly-community-newsletter

Instagram, Facebook, Twitter: @branchfood

LinkedIn: https://www.linkedin.com/company/branchfood/

Upcoming events (4+)

February 2022 Community Table

Needs a location

Details
Thursday, February 3rd,[masked]:00 - 1:00 PM EST

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Use this link to RSVP and add the event (including Zoom link) to your calendar: https://bit.ly/February22CommunityTable
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Community Table is for food founders, industry experts and leaders to connect and exchange ideas, insights and resources. A model created by Babson's Food Sol (http://www.foodsol.org/), the design is always one table and one conversation, with the collective driving the content.

Tune into this monthly roundtable discussion to leverage the collective knowledge of the inspiring food community and crowdsource the information you need to support the development of your business and achieve your innovation goals.

Attendees have reported finding partners, expanding networks, and reaching retail all as direct results of attending Community Table.

We hope you'll join the conversation to network, collaborate, and learn from others doing awesome work in the food industry.

See you online!

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If you mark yourself attending, you won't receive the Zoom link. Register here to get the link to join: https://bit.ly/February22CommunityTable
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The Right Stores at the Right Time: How to ‘Crush It’ in Retail

Launching in retail is one thing, understanding retail is another. Familiarity with local and regional retail markets is key for emerging CPG founders to succeed. It helps you identify key accounts for a great launch, but it also increases your chances of reaching your target customers and breaking through the noise in the retail category.

If you were a category buyer or merchandiser for one of the US's largest retailers, how would you launch your product?

In this session, we share the insights of successful CPG founders and former Target buyers for product launches in the best-fit retail stores for early traction and success. We’ll explore the retail landscape, discussing some of the retailers and distributors that are best setup to launch innovative early-stage brands. We will also discuss best practices for founders to successfully engage with buyers, boost conversions, and grow their presence to win in retail.

Speakers:
- James Bello, Co-Founder &CEO at Shameless Pets, and former buyer at Target
- John Peine, Founder at Friska, and former buyer at Target
- Melvin Hall, Co-Founder at Global Village Foods
- Tina Adolfsson, VP Marketing, Trax Retail

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Use this link to RSVP and add the event (including Zoom link) to your calendar: https://bit.ly/TheRetailSuccessSeries
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This seminar is part of The Retail Success Series. Check out our 2 additional sessions for tips on how to scale nationally and succeed as a functional beverage.

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If you mark yourself attending, you won't receive the Zoom link. Register here to get the link to join: https://bit.ly/TheRetailSuccessSeries
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Demystifying Trade Spend

Online event

Getting your product on shelves is no small feat. Not only does it require you to manage sales agents and distributors, but it also necessitates a clear understanding of trade spend. From slotting and Freefills to Every Day Low Price and coupons, trade spend can get confusing, not to mention how all of this factors into your product margin.

In this session, experts from Propeller Industries demystify trade spend and deductions for CPG brands selling, or gearing up to sell in retail. Lucas, Justin, and Jenn will introduce the common terms and lingo that you’ll encounter as you launch your products with distributors and retailers. They will also explain the importance of trade spend in growing your brand, expanding your sales, and increasing the value of your business.

If you’re an early stage CPG founder, be sure to tune into this session to acquire exclusive tips on setting up your company to be successful with trade spend and deductions! You will also have the chance to ask Lucas, Justin, and Jenn your most pressing questions as they relate to trade spend.

Speakers:
- Lucas Barrowman, Vice President of Global & Strategic Initiatives at Propeller
- Justin VanAntwerp, Vice President of Finance at Propeller
- Jennifer Mccoy, Senior Director of Trade Spend at Propeller

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Use this link to RSVP and add the event (including Zoom link) to your calendar: https://bit.ly/DemystifyingTradeSpend
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Propeller Industries is the leading strategic financial advisory firm empowering ambitious companies with confidence, clarity, and community to build their greatest financial vitality. We partner with venture-stage companies to bring them the financial solutions and muscle to grow efficiently. Our clients are armed with a financial team with all the right skills at all the right times to know their business better, helping them to see around corners and sleep better at night.

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If you mark yourself attending, you won't receive the Zoom link. Register here to get the link to join: https://bit.ly/DemystifyingTradeSpend
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Best Retail Practices for CPG Founders Planning National Expansion

Now that you’ve succeeded in your first retail region, what comes next? Are you ready for a national expansion? What are the costs associated with such an undertaking? Are your operations and cash flow optimized to scale? Can you fully support your supply chain? Do you need to update your packaging and label? These are some of the questions that founders ought to address before initiating a national rollout.

Proper planning and adequate funding are essential to scale a brand nationally. So is knowing what works best for your specific brand, products, and audience, as well as the retailer that you’re about to get into.

Tune into this session, where successful founders share wins and failures in scaling their brands nationwide and adapting to the market. The discussion includes prerequisites for scaling a brand as well as best practices for working with national retailers and distributors, winning on shelves, and avoiding costly mistakes.

Speakers:
- Abraham Kamarck, Founder & CEO at True Made Foods
- Elizabeth Fisher, Founder & Director at Lavva
- Ilana Fischer, Founder & CEO at Whisps
- Tina Adolfsson, VP Marketing, Trax Retail

🟢🟢🟢
Use this link to RSVP and add the event (including Zoom link) to your calendar: https://bit.ly/TheRetailSuccessSeries
🟢🟢🟢

This seminar is part of The Retail Success Series. Check out our 2 additional sessions for tips on how to crush it in retail and succeed as a functional beverage.

🟢🟢🟢
If you mark yourself attending, you won't receive the Zoom link. Register here to get the link to join: https://bit.ly/TheRetailSuccessSeries
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Past events (160)

January 2022 Community Table

Needs a location

Photos (293)

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