What we’re about
JANUARY 2026 EVENTS We're kicking off the year with foundational workshops for business owners who want to understand what actually makes a brand work. Check the events calendar for dates and details.
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ABOUT THIS COMMUNITY
Most business owners spend on marketing whenever something feels off, but they're not sure what's working and what's just wasting money. You're not looking for another networking group or motivation club. You need a space where you can get practical answers without the jargon or unnecessary complexity.
This group is for Singapore SME owners and solopreneurs who want their marketing to make sense.
What we cover:
- How to figure out if your business needs brand strategy at all
- What to spend on and what to skip based on your competitive context
- Real examples explained in everyday language, not marketing terms
- Clear thinking about brand and marketing decisions
Who this is for:
- Business owners running their marketing ad hoc and want more clarity
- Solopreneurs who need practical answers, not theory
- Anyone tired of guessing whether their marketing spend is worth it
We focus on giving you clarity and direction so you can make confident decisions about your marketing without wasting money on things you don't need.
Upcoming events
4
- $200.00
Essentials of Brand-Driven Marketing
Good Vibes Social Club, 449 Race Course Rd, Singapore 21869, Singapore, SG90-MINUTE WORKSHOP FOR BUSINESS OWNERS
You're doing everything that the Internet is saying you should be doing for your marketing but taking it to the next level requires more than that. Might it be time to build a brand? Find out what it takes.
WHAT YOU GET
At the end of this workshop, you'll be able to:
- Apply the Hierarchy of Brand Needs framework.
- Practise building at least one foundational layer of a brand.
- Develop a scenario-based marketing decision that is strategic and actionable.
WHO’S THIS FOR
Business owners and solopreneurs who want to get started on brand building.
WHAT IS THE HIERARCHY OF BRAND NEEDS?
This workshop uses Maslow Brand Consulting's proprietary Hierarchy of Brand Needs, a framework that identifies the building blocks of a brand.
ABOUT THE FACILITATOR
Sue Ann Ho is the founder of Maslow Brand Consulting, a Singapore-based brand strategy consultancy. With over 20 years of experience working with MNC brands at global media companies and major advertising agencies, she helps business owners build brands that support their commercial goals—on top of looking good.2 attendees - $200.00
Essentials of Brand-Driven Marketing
Good Vibes Social Club, 449 Race Course Rd, Singapore 21869, Singapore, SG90-MINUTE WORKSHOP FOR BUSINESS OWNERS
You're doing everything that the Internet is saying you should be doing for your marketing but taking it to the next level requires more than that. Might it be time to build a brand? Find out what it takes.
WHAT YOU GET
At the end of this workshop, you'll be able to:
- Apply the Hierarchy of Brand Needs framework.
- Practise building at least one foundational layer of a brand.
- Develop a scenario-based marketing decision that is strategic and actionable.
WHO’S THIS FOR
Business owners and solopreneurs who want to get started on brand building.
WHAT IS THE HIERARCHY OF BRAND NEEDS?
This workshop uses Maslow Brand Consulting's proprietary Hierarchy of Brand Needs, a framework that identifies the building blocks of a brand.
ABOUT THE FACILITATOR
Sue Ann Ho is the founder of Maslow Brand Consulting, a Singapore-based brand strategy consultancy. With over 20 years of experience working with MNC brands at global media companies and major advertising agencies, she helps business owners build brands that support their commercial goals—on top of looking good.2 attendees - $200.00
Essentials of Brand-Driven Marketing
Good Vibes Social Club, 449 Race Course Rd, Singapore 21869, Singapore, SG90-MINUTE WORKSHOP FOR BUSINESS OWNERS
You're doing everything that the Internet is saying you should be doing for your marketing but taking it to the next level requires more than that. Might it be time to build a brand? Find out what it takes.
WHAT YOU GET
At the end of this workshop, you'll be able to:
- Apply the Hierarchy of Brand Needs framework.
- Practise building at least one foundational layer of a brand.
- Develop a scenario-based marketing decision that is strategic and actionable.
WHO’S THIS FOR
Business owners and solopreneurs who want to get started on brand building.
WHAT IS THE HIERARCHY OF BRAND NEEDS?
This workshop uses Maslow Brand Consulting's proprietary Hierarchy of Brand Needs, a framework that identifies the building blocks of a brand.
ABOUT THE FACILITATOR
Sue Ann Ho is the founder of Maslow Brand Consulting, a Singapore-based brand strategy consultancy. With over 20 years of experience working with MNC brands at global media companies and major advertising agencies, she helps business owners build brands that support their commercial goals—on top of looking good.2 attendees
Past events
4
