From Digital Brochure to Sales Platform

From Digital Brochure to Sales Platform: A marketer's insights to creating websites that support measurable business growth.

Speaker: Julia Scott, Founder & CEO, J.Scott Marketing

Description:
What's the difference between a company website and a landing page designed to convert users into leads? As the owner of a Vermont-based digital marketing agency for 10+ years, we often hear business owners complain that their website isn't generating leads for them. Why not? It's because the goal of a website is different from a landing page that's part of a digital marketing campaign.

Join this interactive presentation to understand and put into practice the key differences between these digital assets so that you can build websites that are more than a digital brochure--but a sales platform.

Speaker Bio:
Before forming J.Scott Marketing, Julia Scott worked as a newspaper reporter, contributing to a Pulitzer Prize and starting a website that was featured in the Wall Street Journal, Good Morning America, NPR, and more. Through these adventures, she discovered and mastered many marketing and communications solutions that her team now offers to clients. Julia relishes the unique challenge of building relationships with each of her clients and their teams and is proud to provide data-driven marketing solutions to business owners hungry for concrete results.
When Julia is not being a brand champion for her clients, she loves to be in the woods, train for triathlons, and wake up early.