{SOLD OUT} Purpose Business 101: Building a Business with Meaning and Impact

**WE ARE NO LONGER ACCEPTING WAITLIST**
**PEOPLE ON THE WAITLIST -- PLEASE DO NOT SHOW UP UNLESS YOU ARE CONFIRMED**

OUR FIRST MEETUP OF 2025!

In today’s fast-paced and competitive business world, success isn’t just about profits—it's about making a difference. This interactive workshop is designed for entrepreneurs, leaders, and those who are interested in understanding how to integrate purpose-driven strategies into their business model. Whether you're launching a new venture or looking to evolve an existing company, this session will give you a high level understanding of social purpose and how it can impact your business.

What You'll Learn:

• The Power of Purpose: Understand the concept of "purpose-driven business" and how it differs from traditional business models. Learn why having a clear and authentic purpose can create long-term value for both your company and the world.
• Uncovering Your Authentic Purpose Discover the steps to help you uncover your social purpose; how it is used as a yes/no decision lens in your values based business that will help you attract customers, employees, and partners who share your vision.
• Integrating Your Purpose: Uncovering your social purpose is just the beginning. At a high level understand best practices in integrating your purpose into your strategy and culture.

Space is limited, so reserve your spot today and start your journey towards a more meaningful, impactful business!

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Mary Ellen Schaafsma, Founder and Principal of Purpose Pathways Consulting is a pioneer in the development of the Social Purpose movement in Canada and co-developed resources, policy recommendations, and business services to help further Purpose in business and the emerging field of Social Purpose. She has worked with over 40 businesses meeting them where they are on their purpose journey empowering them to be competitive and impactful drivers of change.

Tessa Vanderkop is a trusted partner and collaborator at Purpose Pathways. She has worked at the intersection of sustainability and business impact for over 20 years. As a cofounder of the Canadian Purpose Economy Project she brings a wealth of knowledge and a straightforward step-by-step approach to helping business uncover and integrate their purpose into their organization.