The journey of a brand.
We all know the importance of a strong graphic identity - many corporates pay a small fortune for their logo, and a large fortune protecting it from would-be imposters. But that's not what branding is about. Branding exists in how a company or organisation is perceived by its customers - not how much a logo costs.
So what do you do when a similar sounding company appears, causing confusion and headaches in your world? You look to the heart of your brand - your customers.
Join us this month as Anne Beamish and Steve Linford tell the story of how Indie Cambridge discovered their true identity by talking to their customers, and how it changed not only the brand but their business model too.
***What format is it anyway?***
This month we're going for more of a 'fireside chat' approach.
Hosted by Sue Keogh, the discussion will be split into three, with opportunities for questions at the end of each section:
1. The who, what, why, when, where!
2. How you develop a brand and make yourself distinct
3. Staying afloat! The reality of publishing in 2019
7:30 pm - Start for socialising, nibbles, and bar
8:00 pm - Talk / discussion starts
9:00 pm - Talk/discussion wrap-up, time for more socialising and nibbles
9:30 pm - Finish
See you there!