Marketing for Startups
Details
Cocktail Hour + Startup Marketing Discussion
Do you know how to market your great idea? Join us for an informal networking event to learn about startup marketing.
We will discuss:
• How to create the right marketing strategy with limited/no budget
• Newest cutting edge marketing trends
• Network with fellow entrepreneurs and meet marketing professionals
Speakers:
John Eng
John is a marketing leader with over 20 years of experience in internet, social networking, software, SaaS (software-as-a service), BI / analytics and cloud services. John headed up marketing in Asia Pacific and Japan for LinkedIn Corporation developing LinkedIn’s marketing and demand generation initiatives. John is currently SVP of Global Marketing at Tradeshift.
Tracy Nguyen
Tracy Nguyen is a marketing consultant with The88, a digital agency utilizing a mix of social, design, development, and public relations to inspire conversations and create awareness. Tracy previously spent the last year helping space startup Planet Labs emerge from stealth mode --designing, branding, and scaling the company's communications. She secured high profile coverage and executive appearances for founders during a time of rapid change in the startup, which included raising over $50m in venture funding. Prior to that she led Social Media marketing and communications at Singularity University. Tracy has an interdisciplinary degree in Media Studies/Communications at UC Berkeley and has a research background working for a variety of social impact organizations including CARE International and Silicon Valley Leadership Group.