Designing the Conversation w/ Aaron Gustafson


Talk Description:
Users are gradually becoming more accustomed to and reliant on voice-based interactions, so enabling users to complete critical tasks without a visual user interface is crucial for the long-term success of websites. This session shows how designing such a “headless” user interface is equivalent to designing the conversation you want to have with your users. Learn how to ensure that the technological decisions you make with respect to HTML, CSS, and JavaScript respect and support that conversation.

As would be expected from a former manager of the Web Standards Project (, Aaron Gustafson is passionate about web standards and accessibility. He has been working on the Web for two decades now and is a web standards advocate at Microsoft (, working closely with their browser team. He penned the seminal book on progressive enhancement, Adaptive Web Design (, and writes about whatever’s on his mind at (