Special meeting this week with Erin Daldry, Award Winning Speaker, and now owner of "A simpler life" & Find Your Edge:

**Talk Business Guest Workshop: Your Ideal Client Avatar**
Who exactly are you talking to when you market your business?
If your answer is “everyone,” that probably means no one’s really hearing you.

Erin will take us through a **35–40 minute workshop** on creating your **Ideal Client Avatar (ICA)** — the person your message is really meant for.

You’ll discover:
• Why it’s so useful to have one
• How to build it step by step
• How to use it in your marketing and communication

Erin isn’t a marketing “guru,” she’s in the middle of doing this process for herself — and it’s already helping her sharpen her focus and messaging. With a strong background in public speaking, she’ll show how understanding your ICA helps you **speak directly to the people who matter most** — not to everyone.

It’s hands-on, practical, and something every business owner can benefit from whether you’re new to marketing or just ready to fine-tune how you connect with clients.

Come ready to learn, take notes, and maybe see your ideal customer in a whole new way.

Everyone is welcome, please RSVP and arrive from 8.50am. Coffee provided (instant - the good stuff). $5 donation please.

Rob Woolley

Christchurch Speakers - build confidence, find your voice

Career & Business

Confidence and Self-Esteem

Professional Networking

Social Networking

Writing

Self-Help & Self-Improvement

Self-Empowerment

Overcome Fears

Education

Confidence

Public Speaking

Fear of Public Speaking

Every week on Wednesday until December 17, 2025

Talk Business: Erin Daldry - Creating Your Ideal Customer Avatar

Entrepreneurship

Marketing Strategy

Small Business Networking

Advertising & PR

Chapel Street & Harewood Road

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Christchurch Speakers - build confidence, find your voice

Talk Business: Erin Daldry - Creating Your Ideal Customer Avatar

Christchurch Speakers - build confidence, find your voice

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