ACMA Content Conversations: Masterchef Singapore
Details
Join us for our next ACMA Content Conversations where you will learn how two years after Masterchef Asia quietly disappeared from our screens, Masterchef Singapore is sizzling, sautéing and spicing up the airwaves on Channel 5.
On our panel we’ll have all the people responsible for bringing Masterchef Singapore to your screens. You’ll hear from Steven Murphy, Managing Director (APAC) of Group M owned Motion Content Group, which acquired the rights to the format in Singapore, thereby bringing Masterchef to the city-state for the very first time. We’ll have Jocelyn Little, Managing Director of Beach House Pictures, Asia’s largest independent production house, responsible for producing the show, as well as Hannah Hong, Marketing Director of Cold Storage, Masterchef Asia’s official pantry partner. Parry Singh, MediaCorp's Chief Commercial and Digital Officer, will complete our line-up of the key stakeholders.
This discussion, hosted by Mike Jackson, Board Director of the Asia Content Marketing Association, will delve into the journey from the project’s inception as a scribble on a whiteboard, to going live on Channel 5 on September 2nd. We’ll demonstrate how clients, agencies and production companies working together can maximise the benefits of content marketing for all parties as well as creating compelling viewing for consumers.
What you will learn:
- How content marketing and broadcast partnerships, allow brands to engage customers and build stronger relationships at scale
- How it takes close collaboration between multiple partners, and jumping numerous hurdles, to get a show like Masterchef Singapore on air
- How a 360 approach can let Masterchef Singapore live and breathe outside of the broadcast show, maximising the benefits for consumers and brands
If content marketing, branded content, broadcast media, or sponsorship is your interest, don't miss this unique event. Come along to hear more.
ACMA members attend free. This event is open to non-members and the public for a small ticket fee.
We would like to thank Bloomberg Media for hosting us at their auditorium.