Gather Better Customer Feedback

Surveying customers is easy, right? All you have to do is ask the famous NPS question in a survey app and press "send." Only it's not that simple--there's a science to getting it right. Done well, surveys engage more customers and get more valuable information for improving products, services, and processes.

Hear from Michael Turner, a former survey systems consultant and head of professional services at Upland Software who studied survey design for his PhD. He'll cover:

•  How to ask the right questions
•  How to build a feedback loop that makes your customer want to answer your survey
•  How to predict future behavior instead of reacting to customers who already plan to churn
•  How AI may or may not help

Join us virtually to learn, share, and network!