Insights from 50 C-Suite Decision Makers; Executives Tell All

Real talk from the top: how to get noticed, get in, and close the deal.

Let’s be honest—getting in front of the right decision-maker can feel impossible. And when that decision-maker is a high-powered woman leading a tech team, the usual sales playbook might not cut it.
This talk is based on interviews with a number of incredible women in leadership roles—the very people you're trying to reach. They shared what makes them take a meeting, what turns them off instantly, and how great sellers stand out from the crowd.
If you’re in tech sales and want straight-up, actionable advice on what works (and what absolutely doesn’t), this session is for you. No fluff—just real stories, helpful tips, and a fresh perspective on building trust with women who make the calls. Career IT Executive Elizabeth Horton presents

• 1. Do's and Dont's to get a meeting with a CIO.
• 2. Why do I want to engage with you?
• 3. I can look up specs. What are you going to solve for me?

Elizabeth has been compiling a survey of C-Level Executives regarding what it takes to land conversations. She will share her insights with our group on July 8th.

Meet your presenter: https://www.linkedin.com/in/elizabethmccoachhorton/

Elizabeth Horton is a transformational leader who excels at turning complex technologies into clear, measurable business outcomes. With a wealth of experience across manufacturing, construction, distribution, and consulting, she thrives in dynamic environments where creativity, innovation, and a customer-first mentality are the keys to success.
In her career, Elizabeth has led enterprise transformations that have driven over $20M in savings, negotiated multimillion-dollar contracts, and implemented customer-centric strategies that have resulted in a 98% retention rate. She’s a firm believer that business success is rooted in relationships, with vendors, partners, customers and with teams.
With over 25 years in executive leadership, Elizabeth has turned vendor selection and management into both a science and an art form. From choosing enterprise technology systems to orchestrating service rollouts for companies such as TTEC (Formerly TeleTech), Arrow, Ball Corp., National Multiple Sclerosis Society (NMSS), MDC Holdings (Richmond American Homes) and Tuff Shed., she’s mastered the fine balance between strategic procurement and diplomatic rejection. Her inbox has seen it all; cold calls, unsolicited emails, mystery gifts, and the occasional fruit basket bribe. Yet only the most valuable vendors make it past her well-defended gates. Consider her a seasoned gatekeeper with a sharp eye for ROI and an even sharper sense of humor.

Meet our venue sponsor:
Brewability
https://www.linkedin.com/in/tiffanyfixter/

Meet the Hosts:
https://www.linkedin.com/in/jaugust/
https://www.linkedin.com/in/robertmcneil/