Experience Design - the art, craft, & biz of telling stories with emerging tech

What does it actually take to design meaningful experiences in a world shaped by AI, immersive media, and constantly shifting platforms? This session offers a behind-the-scenes look at Experience Design as it’s practiced at the frontier of storytelling, drawing from the methods, mindsets, and experiments developed by leading practitioners.

Rather than focusing on tools alone, this session explores how story, technology, design, and business intersect, and how creators can navigate ambiguity, prototype ideas, and build virtual and IRL experiences that people care about.