Networking and Discussion: Build It and They Will Come

In this chapter, Keith Ferrazzi explores the idea of creating your own communities and networks rather than waiting to be invited into existing ones. He emphasizes that one of the most powerful ways to expand your network is to be a connector who builds platforms where people come together—whether that’s organizing dinner parties, masterminds, conferences, or informal gatherings.
Ferrazzi highlights how hosting your own events positions you at the center of a valuable network. People will start associating you with opportunity and introductions, further elevating your personal brand. He suggests that by taking initiative—creating your own “club,” group, or event—you give people a reason to come to you, strengthening relationships organically.
The key takeaway is simple: Don’t wait for an invitation—be the one who builds the table others want to sit at. In doing so, you naturally attract people, opportunities, and influence.