Cults & Brands

Join us at Pinebox, a former mortuary turned bar, as we explore the overlap between cults and branding. From underground movements to iconic logos, what makes a group unforgettable—and why do some cross the line into something darker?

Questions:

• What is a cult? & notable examples.
• What makes them successful? & why do they fail?
• What’s the appeal of secrecy, symbolism, and mystery?
• Mainstream vs fringe. What sells?
• Have you ever felt “indoctrinated” by a brand, movement, or online personality?
• Could YOU ever lead a cult? (What kind?)
• What are the dangers of political and religious cults?
• How do we escape a cult if we find ourselves trapped in one?
• What can we learn from cults and how can these lessons inspire our brands?
• How can this group improve?

All are welcome. Let me know if you have questions, ideas, or want to collab.