Intersection of content & community: Striking the right tone in times of crisis
Details
If we think about content as a bridge between culture and community, we can quickly see that in today’s world, the substance and tone of the content we create is more important than ever. While brand communication has become substantially less formal over the past decade, now is the time to create deeper and more personal connections via content.
During this talk, we will:
- Walk through key components of media ecology, a theory that proposes that communications technologies, from the alphabet to the Internet, are key drivers of social change
- Discuss why now, more than ever, the content we develop must pivot to be more personal and more community focused--and why that is right for brand communications
- Discuss a set of guidelines for planning and creating content in this new paradigm
About our speaker
Laura Porto Stockwell is the CEO of the Seattle-based strategic consultancy, Big Thinkers Society. Over her 25+ year career, her work has focused on how our culture connects through various forms of media. A former newspaper reporter in the U.S. and Prague, Laura transitioned to digital media when she became the first online community reporter for The Seattle Times in 1994. She founded a content strategy group in 1998 for a global web agency in Los Angeles and established the content strategy offering for the New York City Razorfish office in 2004. Prior to founding Big Thinkers Society (https://www.bigthinkerssociety.com/) in 2014, she held numerous executive level roles at agencies in New York, Los Angeles, San Francisco, Seattle and Milan, Italy working for clients including Alaska Airlines, Bill and Melinda Gates Foundation, Conde Nast, Ford, illy Caffe, Microsoft, Sony Music, T-Mobile and Toyota. Laura holds a B.S. in journalism from the University of Colorado at Boulder and a Master's Degree in media studies with a focus on social media from The New School.
Note: This is an online meeting, via Zoom. When you RSVP, you will receive the link and dial-in information.