Content testing: Discovering the content that appeals most to your audience

As a content strategist, you’re likely familiar with A/B testing. It’s a terrific tactic—but it’s also time and labor-intensive. For your next content project, what if you could find out what content will resonate with your audience before you launch it? Join us for a guide to content testing:

• Why run content tests?
• What specific content is ripe for testing?
• When is an ideal time to test (and not)?
• Who should you involve on your team?
• Which tools do you use (from free to $$)?
• How do you plan, run, analyze your test and share out the results (especially when you’re strapped for time)?

About Our Speaker

Erica Jorgensen is a senior UX content designer with the Microsoft 365 content experience team. She’s a former journalist who’s worked as a UX writer and content strategist with a focus on content analytics for global brands (Expedia), nonprofits (Premera Blue Cross), and startups (Amazon and Rover). She’s also taught at Seattle’s School of Visual Concepts and the University of Washington’s master’s program in Communication and Digital Media. She’s also a mentor for Ladies That UX, Hexagon UX, and Microsoft’s UX mentorship program. In her spare time, she enjoys yoga, live music (pre-COVID, anyway), and wine tasting.