Hammers, Hardhats, and Heart: Practice-Building for Content Strategists

Whether you’re the only content person in your organization, the leader of a small content team that you’re looking to grow, or a UX or DesignOps leader, if you’ve been tasked with creating a content strategy practice, Natalie Dunbar will share tips that can help guide you through building a successful content strategy practice from the ground up­–a practice that can add value to your agency or organization.

Natalie will give an overview of the five components to the practice-building process that comprise the Content Strategy Practice Blueprint, detailed in her new Rosenfeld Media book, From Solo to Scaled: Building a Sustainable Content Strategy Practice:

1. Making the business case for a content strategy practice
2. Building strong relationships with cross-functional teams
3. Creating a foundation of frameworks and tools
4. Rightsizing the practice to meet client or project demand
5. Establishing meaningful success measures

You’ll learn why these blueprint components are foundational to creating a practice that’s both sustainable and scalable, either as a part of, or as a service to, a digital or user experience focused department or team.

About Our Speaker
Natalie Marie Dunbar is a UX-focused content strategist with a unique blend of skills as a content writer, user researcher, and social scientist.
She’s worked with brands that include Anthem, Farmers Insurance, Kaiser Permanente, Walmart, and YP.com, as well as several (US) federal agencies including the Animal and Plant Health Inspection Service (APHIS), Centers for Tobacco Prevention (CTP), the Food and Drug Administration (FDA), and the Veteran’s Administration (VA).

Her first book, From Solo to Scaled: Building a Sustainable Content Strategy Practice, was published in July 2022, and is available from Rosenfeld Media as well as other online book sellers.