Name: Tackling the knowledge graph: How to structure content for an AI world
Start: 2024-08-14T18:00:00-07:00
End: 2024-08-14T19:30:00-07:00

For a moment, forget the new content that AI is generating. How are the machines reading — and regurgitating — what you’ve already written? Search powered by artificial intelligence is coming for our content, from the biggest search engines to the smallest intranets. What can content strategists do to prepare?

In this short talk with Q&A, we’ll talk about the concept of knowledge graphs, how content—structured or not—is read by machines, and what you can do to build authority among both computer and human readers.

Some topics we’ll cover:

* How structures we already know will inform our near-future content strategies
* Why core concepts from SEO, user experience, and content strategy all influence how we need to structure content for AI search
* What you can do to benchmark how AI is reading your content now

**About our speaker**
Deborah Carver is an independent consultant and the publisher of [The Content Technologist](https://www.content-technologist.com/), a resource for content professionals working in the age of algorithms. She spent the first portion of her career working in traditional publishing, then transitioned to working on SEO and digital strategy full-time in 2013.

Focused on organic content performance, Deborah helps clients navigate what makes “good content” findable, usable, informative and delightful. She’s worked with businesses of all sizes, from Fortune 500 to independent startups and is an avid trendspotter, a deeply experienced website content analyst, and a massive music fan. Sign up for her free weekly newsletter at [content-technologist.com](https://www.content-technologist.com/).

Paula Land

Content Strategy Seattle

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Content Strategy

Content Design

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Content Marketing

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Tackling the knowledge graph: How to structure content for an AI world

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Tackling the knowledge graph: How to structure content for an AI world

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