Content orchestration: How to tailor content for diverse scenarios

Content orchestration is an emerging capability within content operations that defines which content elements should be offered to address various scenarios. It provides a sophisticated tool for tailoring content.

Join us for a presentation from Michael Andrews on content orchestration. Learn about this developing practice and how to use it to decide what content to assemble and deliver to customers. Michael will cover:

• What orchestration is, and how it differs from other forms of content customization
• Variables that influence whether the content matches the context
• Comparison of orchestration to journey mapping and service blueprinting
• Tools and systems that enable orchestration
• How to make orchestration decisions

About our speaker
Michael Andrews is an independent content architect and consultant. He's worked in UX and content strategy for 25 years and is a regular speaker at conferences and meetups, including previous Content Strategy Seattle meetups.