Content in 2025 and Beyond: A State of the Union

Content can make or break a customer’s experience with a brand. As such, it continues to be the most important thing a brand can produce, next to a product or service. With the amount of turbulence organizations face with consumer uncertainty, artificial intelligence and its impact on content overall, along with other issues regarding efficiency, costs, and internal morale, what do you need to know to be successful in developing and delivering the most effective content for your customers? We will discuss:

• Where we are now – What happened with content in 2024
• State of content: What to expect in 2025
• Artificial intelligence and how it impacts content operations, content teams, and customer-facing content
• Personalization and omnichannel, and why these matter
• Customer journey and customer experience and how these are now critical

You will learn which trends and issues you should be aware of, as you navigate content challenges into 2025.
About our speaker
Kevin started his career in user experience, and so it is no surprise that he loves helping to create strong customer content experiences. He also loves it when brand and business experience meet the customer and serve her needs effectively. Kevin has always seen the role of content in business initiatives such as personalization and omnichannel as essential. Working with large brands over the years, Kevin has seen when strategy is effective and when it is not. At AvenueCX, Kevin takes his passion about content and works with global brands to improve their overall content and customer experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices Initiative.