Managing Content Design Teams

Content design helps UX teams deliver a winning product. But there’s more to successful content than hiring a team of content designers. You need to know why and how to integrate content design into your team and process successfully.

This talk will discuss:

• Why, for tech products, the content is more important than the visual design
• Why content design is nevertheless often under-resourced on product teams
• How to hire content designers and position them for success on your team
• How content design should fit into your org structure and design process
• The future of content design: the crucial role content designers will play in designing generative AI products

‍About our speaker
Melanie Seibert has worked as a writer in tech for 25 years, with six of those years managing content and design teams. She's built two content design teams from scratch and designed content for numerous digital products at companies like Rackspace, cPanel, Indeed, and PayPal. She is the author of Managing Content Design Teams: A Guide for Product and UX Leaders.

She lives with her husband, four children, and their host of pets near Charlottesville, Virginia.