Content Structure Tactics to Help You Overcome Governance Challenges

Poor governance is a common culprit to content challenges. But actual operational change often feels too risky or uncomfortable to tackle — or may be out of scope entirely for your content strategy or design project.

Join Sabina Leybold to hear the story of a hospital-system client that needed to transform its structured content but didn't want to discuss workflows, ownership, or other crucial governance topics that would make its new system stick.

Together, we'll explore how to create alignment and forward momentum, even in the face of organizational challenges, and examine some creative tactics to make a content model more "self-governing" in the absence of true governance strategies. You'll discover a newfound sense of empowerment over content structure, creation, and management challenges, with lots of tangible, ready-to-implement tips for success, including:

• Discussion topics and decision points you can bring directly to stakeholder conversations
• Tactical, implementable structures that influence and improve the authoring experience
• Features and functionality that enable flexibility and change — because nothing is ever constant

About our speaker
Sabina Leybold is a content-strategy and digital-experience leader who has worked with clients across finance, healthcare, technology, education, manufacturing, and more. She focuses on the balance of modern user needs and enterprise business goals to create experiences that are practical, scalable, and accessible to all. When she isn’t elbow-deep in a massive site map or furrowing her brow at a complex content model, she loves reading, running, and traveling.
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