The Human Side of UX


Details
In this talk, Salama explores the softer side of UX empathy, listening, and trust building and how these human centered skills can elevate product design. Aimed at front-end developers, product owners, and business stakeholders, this session will uncover how to move beyond just designing for users, to designing with them.
The speaker
Salama Said is a UX/UI Designer and Training Program Manager with experience spanning major brands like BMW, Kauai, and NetFlorist, as well as fast-paced startups. She currently leads training at She Can Do, a UX/UI mentorship initiative supporting women in tech. Her work blends user-centered design with team empowerment, creating experiences that are both thoughtful and impactful.
🤷♀️ What is FEDSA?
Front-end & Design South Africa (FEDSA) is a registered non-profit organisation that serves as an administrative umbrella for various projects that advance knowledge-sharing between practitioners and aspiring practitioners within the industry.
📜 Fineprint
FEDSA's Code of Conduct is here: FEDSA Code of Conduct. We're serious about offering a warm, inclusive, safe space to learn.

The Human Side of UX