Driving Customer Retention through Cross-Functional Collaboration

**Note: Registration is required on LUMA, link -> https://lu.ma/c28qtma0**

Join us for an insightful session on Driving Customer Retention through Cross-Functional Collaboration**,** where we will share actionable strategies and workshop opportunities for fostering collaboration across departments to enhance customer advocacy and retention. This session will be led by CuSP's own, Parul Bhandari, who delivered a similar chat at MSU's CXO 360 Conference in 2024.

​Discover how marketing, sales, customer service, and product teams can align their efforts to create seamless customer experiences, strengthen brand trust, and boost retention rates. Through engaging discussions, real-world case studies, and interactive Q&A, you’ll gain valuable insights into leveraging collaboration to drive sustainable growth and customer satisfaction.

​Don’t miss this opportunity to unlock the power of unified teamwork for long-term success.
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​ABOUT Parul

​Parul is a Customer Success startup advisor and consultant based in Chicago. Following a career in ergonomics consulting and in HR, Parul launched her first Customer Success (CS) team from the ground up, and from then on has found a passion in supporting startup CS journeys. Parul draws from her collective background to design CS organizations which can be scaled successfully, to drive CS as a profit center and to drive value exchange and retention. Parul founded two organizations in 2024: 1. CustomerXSuccess where she provides advisory services to SaaS Startups and coaching to CSMs, and 2. South Asian Success, a global, professional community focused on the South Asian experience.
​In her spare time, Parul is an avid foodie, mom of 2, and fitness-lover.
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​ABOUT CuSP

Learn more about CuSP: A Customer Success Community and join our Meetup group: https://www.meetup.com/CuSP-A-Customer-Success-Community/
​Volunteer With Us: https://forms.gle/QYuwRcp3vEaofATz7
Sponsorship Signups: https://cusp.typeform.com/to/hfo8vI
Speaker/Panelist Signups: https://cusp.typeform.com/to/x9oMId
​QUESTIONS?
If you have any questions, please contact Swati, Kimberly, or Parul via the CuSP Meetup group or connectwithcusp@gmail.com.
​#ConnectWithCuSP
​Sponsored by Melo Associates, a Recruitment Firm focused on Revenue Protection and Revenue Expansion hiring. Check them out here: meloassociates.com
​To learn more about the Customer Success Function, check out The Customer Success Association at https://www.customersuccessassociation.com/