App Stickiness: How to Never Lose a Single User

This event will be hosted in the partnership with SF Mobile Entrepreneurs Community (https://www.meetup.com/SF-Mobile-Entrepreneurs). We are going discuss 'app stickiness' and what really makes users come back to an app again and again.

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THIS IS A PAID EVENT. PLEASE, FOLLOW THE LINK (http://www.eventbrite.com/e/app-stickiness-how-to-never-lose-a-single-user-tickets-11140151493?aff=Meetup) TO PURCHASE THE TICKETS. THE NUMBER OF TICKETS IS LIMITED.

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Statistics show that 96% of apps you have on your smartphone will not be there in a year. You wonder why? Well, they just don't stick. Our speakers will present two different sides of the coin:

• Mike Rollins and Alexandra Friedman from Flurry, a market-leading analytics software for smartphone and tablet apps. They will talk about mobile analytics and how it helps entrepreneurs understand users better.

• Siqi Chen from Heyday, a mobile startup featured by Apple in Editor's Choice and highlighted among the best iOS apps of 2013 on TechCrunch. Siqi will share his experience on using analytical service to increase user retention.

We are also very excited about having Kate Rutter on board. Kate who is an expert in Lean startups and UX for startups will be interviewing Siqi Chen from Heyday.

Join SF Mobile Entrepreneurs meetup to learn about mobile apps that really stick!

AGENDA

6:00 pm - Networking, Food & Drinks
7:00 pm - Presentations Begin. Every speech will be followed by interactive audience Q&A
8:30 pm - Wrap-Up & Post-Networking

SPEAKERS

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Mike Rollins, Flurry

Mike is a Lead Engineer at Flurry (http://www.crunchbase.com/company/flurry). He is responsible for helping important partners integrate Flurry services.

With their cutting edge technology, Flurry powers one out of every four apps downloaded from the iTunes App Store and Google Play each day.

During his presentation Mike will touch on the tools and techniques to help understand user behavior, important metrics to track, and best practices to set up analytics for a mobile app.

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Alexandra Friedman, Flurry

Alexandra counsels some of Flurry’s largest clients on their mobile business strategy and immerses herself in client data to identify trends that might inform key product decisions.

She manages training and support programs so that clients can become expert users of Flurry Analytics. Together with Mike they will speak about the best practices to set up analytics for a mobile app.

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Siqi Chen, Heyday

Siqi is the co-founder and CEO of Heyday (http://www.crunchbase.com/company/hey), an ultimate iPhone journal app.

Since the very launch they've been very successful, and some people call Heyday 'the anti-Facebook'.

Siqi is going to share practical examples on successfully launching a mobile app and twicking the product based on user behaviour, as well as some more tips on how to engage users and carry out A/B testing.

COMMUNITY SUPPORTERS

SFME meetups are powered by Stanfy (http://www.stanfy.com/), a mobile app design & development team, and kindly hosted at the venue of Life360 (https://www.life360.com/%E2%80%8E), a cool family networking startup.

Check out more updates about our group at #SFMEmeetup (https://twitter.com/search?q=%23sfmemeetup&src=typd) on Twitter.

See you soon!