Designing for the User

Calling designers, engineers, entrepreneurs, and hardware aficionados.

Join us for an evening of networking and discussion on how to create products users love.

RSVP:
http://www.eventbrite.com/e/designing-for-the-user-tickets-25331145137?aff=meetup

Life’s too short to build something nobody wants. Often, entrepreneurs have an idea of a successful product and proceed to build their own vision of how it should function, look, and feel. But products are defined by a customer’s experience and perception, not by business theory.

A panel of industry experts will give their insights on:

Establishing a consumer need before developing prototypes

Understanding exactly who your customers are and what they want

Creating products that solve a customer's uncovered problem

How to create prototypes that capture customer feedback

Asking the right questions at the right time from the right people Schedule
6:00 - 7.00 pm : Food, drinks and networking
7.00 - 7.30 pm : Fireside Chat
7.30 - 7.45 pm : Q & A
7.45 - 8.15 pm : Networking and close

RSVP:
http://www.eventbrite.com/e/designing-for-the-user-tickets-25331145137?aff=meetup

Speakers
Eva Lutz, General Manager, Design Concepts

Before joining Design Concepts, Eva was design principal and co-founder of InnoG, an innovation consultancy specializing in design research and strategy, innovation, concept development and product design. She also was a founding partner and principal at 3D Divas, a product design and research firm that has designed and developed more than 300 products for clients in multiple industries. Jennifer McCormick, UX researcher and human-computer interaction expert, User Lens

Jennifer McCormick is ux researcher and human-computer interaction expert with over fifteen years of experience designing and conducting research on consumer electronics at companies like Microsoft, Logitech, and Amazon. She currently runs User Lens, a San Francisco-based user experience consulting firm. Her clients include Square, Uber, GoPro, HP, and Samsung.

Alex Granieri, Mechanical Design Engineer, Facebook

Alex is currently a mechanical design engineer working on an autonomous high-altitude aircraft at Facebook. Prior to Facebook, Alex worked on Amazon's Lab126 emerging technologies group innovating the next-generation of consumer electronic devices. He was also the lead mechanical designer in Tesla's prototype vehicles group.

Moderator
Jackie Liao, Product designer and messenger, Fictiv

Product designer/messenger @ Fictiv. When I'm not talking to customers, you can find me in my garage wrenching on cars.

RSVP:
http://www.eventbrite.com/e/designing-for-the-user-tickets-25331145137?aff=meetup