About us
This is a group for anyone interested in discussing Data Management (Guided by DMBok V2) in Southern Africa.
We will discuss anything to do with the data management and will be guided by the DAMA DMBoK V2 for definitions of the data management knowledge areas
Upcoming events
3
Marketing Intelligence Series Launch Webinar: From Data to Strategic Impact
·OnlineOnlineJoin Dr. Kyle Allison, seasoned executive, professor of Marketing Data Science and Analytics, and The Doctor of Digital Strategy, for a high-level introduction to the Marketing Intelligence Series, published by Technics Publications.
This webinar provides an executive overview of the complete three-volume series, explaining how each book builds upon the previous to create a comprehensive roadmap for transforming marketing data into strategic business value.
Participants will gain insight into the overall framework, key themes, and practical applications covered throughout the series, making this an ideal session for marketing professionals, business leaders, analysts, educators, students, and anyone seeking to strengthen their data-driven decision-making capabilities.
Learn more about the series through the Marketing Intelligence Series published by Technics Publications: https://technicspub.com/marketing-intelligence-series/
The webinar will introduce all three volumes:
- Volume 1: Building the Foundation
Learn how successful marketing intelligence begins with high-quality data. This volume focuses on structuring, managing, governing, and sourcing data to establish the foundation required for effective analytics, reporting, and strategic marketing decisions.
- Volume 2: Developing the Models and Analysis
Discover how organizations transform data into actionable insights through descriptive and diagnostic analytics, data preparation, dashboards, SQL, Excel, Python, customer segmentation, attribution, and data storytelling. This volume demonstrates how leading organisations move from collecting data to solving real business problems.
- Volume 3: Delivering the Strategic Impact
Explore how organizations bridge the gap between analytics and execution by transforming insights into action. This volume examines predictive analytics, customer intelligence, experimentation, organisational alignment, accountability, and data-driven leadership to help marketers and executives deliver measurable business results.
Whether you are beginning your marketing analytics journey or leading enterprise-wide digital transformation initiatives, this webinar will introduce the concepts, progression, and practical value of the complete Marketing Intelligence Series and demonstrate how the three volumes work together to develop modern marketing intelligence capabilities from foundation to execution.
19 attendees
Past events
814
