The Data Product Playbook: From Data Assets to Real Business Impact
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Why do so many expensive data initiatives stall after go-live?
In the age of generative and agentic AI, the bottleneck is not the model. It is the data.
Organisations that win are those that can deliver data that is well designed, trusted, reusable, easy to find, and consistent across the enterprise.
In this session,
Willem Koenders introduces the core ideas from The Data Product Playbook and explains how treating data like a real product with real users changes everything. Instead of fragmented extracts and disconnected dashboards, the data product approach brings clarity, ownership, governance, and operational discipline into how data is designed, delivered, and scaled.
Attendees will learn:
- What a data product actually is ā a clear, practical definition and how it differs from tables, pipelines, or dashboards
- The core plays and tools ā lifecycle thinking, reusable templates, certification criteria, governance-by-design, and architectural reference patterns
- How it works in practice ā real-world examples of how organizations operationalize governance, scale responsibly, and support AI readiness
- How to move from theory to execution ā practical steps to embed ownership, metadata, quality, and adoption into day-to-day delivery
If you are building a modern data platform, a data mesh-style operating model, or a roadmap leadership will fund, this session gives you the structure and vocabulary to move from isolated assets to measurable impact.
š Bonus: One lucky attendee will win a free copy of the book!