12 Marketing Matters that Matter with Andrew Baxter

Time: 5.30pm start for networking, refreshments and pizza.
Presentation starts at 6.00pm sharp

Andrew Baxter will be presenting 12 Marketing Matters that Matter.

Through his current portfolio of roles, Andrew meets with over 50 CEO’s, 80 Board Directors, and 100 CMO’s each year, giving him a unique perspective on the marketing matters that matter. There are twelve marketing and communications topics that Andrew is being regularly asked about in 2022.

In a technology and digitally driven world some are new, but some are marketing fundamentals that are in danger of being forgotten or ignored. Fast-paced and engaging, this keynote helps businesses unlock the power of marketing today and into the future.

About Andrew
Andrew is the Chair of Australia Pork, and a Non-Executive Director at GrowthOps, Foresters Financial, BirdDog, and Hypetap. He’s also a Senior Advisor at BGH Capital, the Adjunct Professor of Marketing at the University of Sydney, and has been the Senior Advisor to KPMG’s Customer, Brand and Marketing Advisory business. In addition, he is the Founder of the 24 Hour Business Plan, a management consulting firm specialising in simple and effective business plans that drive growth.

Prior to this, Andrew successfully led major professional services firms for over a decade, as the CEO of two of the country's largest communications agencies, Publicis, and Ogilvy, where he was a trusted counsel to many of Australia's most iconic brands, as well as State and Federal Governments.

Andrew is also a Non-Executive Director of three not-for-profit organisations - the Sydney Symphony Orchestra, Oz Harvest and the Queen’s Fund.

Andrew is also a keen speaker and writer on the big issues that are shaping the marketing communications industry. He is a regular columnist for News Limited’s The Deal, which is incorporated within The Australian, as well as a keynote speaker with Saxton Speakers Bureau.

He has been named as one of LinkedIn's Top 40 Australian influencers, recognised by Campaign magazine as one of the Top 5 Agency Leaders in Australia and New Zealand, and the winner of Australian Marketing Institute's Sir Charles McGrath Award for his significant contribution to the field of marketing.