Thu, Apr 30 · 6:00 PM BST
Your Technology is Brilliant. Your Go-to-Market Experimentation Isn't. A meetup on GTM Experiment Co-Design for Critical Industries Deep Tech
You've built something technically remarkable. The IP is protected, the TRLs are progressing, and the roadmap keeps growing. So why does getting it to market feel like hitting a wall?
Because technical readiness and go-to-market readiness are not the same thing — and in critical industries, confusing the two is costly.
In highly regulated sectors like energy, defence, aerospace, nuclear, and advanced manufacturing, go-to-market validation gets deferred again and again — until the window to course-correct has almost closed. Procurement cycles run 12–24 months. Internal agility is limited. And by the time teams reach their first real customer conversation, they've often built for the wrong buyer, priced for a market that doesn't pay, and solved a problem that isn't anyone's top spending priority.
This session introduces Go-to-Market Experiment Co-Design as the overlooked practice that sits between insight and investment — and makes the difference between technologies that ship and breakthroughs that actually matter.
What we'll cover:
The consistent failure pattern in critical industries deep tech — and why it keeps repeating
The 12 GTM anti-patterns that quietly kill commercialisation
The ORBIT+ Method: a practical, human-centred framework for short, hypothesis-driven cycles of market learning
Why the MVP isn't enough — and what an MVVVP changes
Three tools you can use immediately: Problem Statement design, the GTM Experiment Co-Design Canvas, and Market Arena Framing
The difference between a GTM Experiment Co-Design and a full GTM strategy — and which one you actually need right now
Who this is for:
This session is for deep tech founders, corporate innovation leads, technical leads, and leaders in critical industries who are operating in technically sophisticated, commercially under-tested environments — and who need to build market learning capability without waiting for a full commercial infrastructure to exist first.
Come ready to think differently about what it means to take your technology to market — and leave with tools you can apply the following week.
Rooted in eight years of go-to-market experimentation across startups, corporate innovation, government programmes, research organisations, and social enterprises in critical industries.
Learn more at: www.productdakini.com